Background: Dr. Jean Benedict Steenkamp, UNC professor, blends expertise in marketing, leadership, and Christianity.
 

Writing Journey: Shifted from branding books to leadership and faith-based works.
 

Jesus as Strategist: Framed Jesus as a marketer who spoke to true needs—welcoming all yet exclusive in truth—similar to how Steve Jobs offered unseen solutions.
 

Integrity & Servant Leadership: Advocates for high-integrity, servant leadership modeled by Christ, even though many leaders succeed without it.
 

Faith Integration: Urges Christians to live consistently across home, work, and church, without compartmentalization.
 

Ethical Leadership: Christian leaders are called to dignity and respect in all decisions.
 

West Point Lecture: Shared insights on China’s worldview to strengthen U.S. strategy, weaving in subtle faith references.
 

Sources of Ideas: Draws inspiration from study and history rather than mystical experiences.
 

Women in Leadership: Highlights 25 influential women in his book Warriors, Queens, Scientists, Activists, challenging stereotypes of female leaders.
 

Closing Call: Encourages integrating faith into every aspect of life as an ongoing task of authentic leadership.